Zomato Makes Changes In Paid Program, Will Allow No Login Sharings Or Multiple Gold Usages In A Day

Online food delivery app Zomato is tweaking its paid membership scheme Zomato Gold resulting into putting limitations on the benefits available to the customers. The company has proposed three major changes which will restrict multiple logins of one subscription effective this 15 September, said founder Deepinder Goyal in a statement to restaurant partners.

The company has also said that Gold usage will be limited to a single use per day. Further, customers will no longer be able to use more than two Gold unlocks per table. Zomato has also bumped the Gold subscription price to almost double; from Rs 1,000 to Rs 1,800, to ensure “high-quality user base via Gold”.

Doing away with the monthly trial pack of Gold, Zomato has also come up with a feedback system for customers as well. The restaurants will be allowed to rate users to “churn out users who consistently show bad behaviour at a restaurant,” founder Deepinder Goyal said. Currently, several other apps use this feature such as ride-hailing app Uber.

In a bid to keep its restaurant partners appeased, food aggregator giant Zomato is tweaking its paid membership scheme Zomato Gold, significantly limiting the benefits available to the customers. Among three major changes proposed, Zomato will restrict multiple logins of one subscription effective this 15 September, Zomato founder Deepinder Goyal said in a statement to restaurant partners, a copy of which was seen by Financial Express Online. The company has also said that Gold usage will be limited to a single use per day. Further, customers will no longer be able to use more than two Gold unlocks per table. Zomato has also bumped the Gold subscription price to almost double; from Rs 1,000 to Rs 1,800, to ensure “high-quality user base via Gold”.

Doing away with the monthly trial pack of Gold, Zomato has also come up with a feedback system for customers as well. The restaurants will be allowed to rate users to “churn out users who consistently show bad behaviour at a restaurant,” founder Deepinder Goyal said. Currently, several other apps use this feature such as ride-hailing app Uber.

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